Your home. Documented. Finally.


The Operating System for Your Home:

Turning the Chaos of Ownership into the Control of a Digital Twin.

Your Home. Your Biggest Investment. Your Greatest Stress.

😰 The Crisis

Error code appears. Panic sets in. In which drawer did I put the manual?

📂 The Chaos

Managing your largest financial asset with 19th-century filing methods?

📞 The Scramble

Handyman arrives blind. Quick fix turns into expensive, multi-visit diagnosis.

The average homeowner spends €3,500 per year on maintenance, yet 68% report significant stress about it.
— HomeAdvisor

Managing it remains reactive, chaotic, and exhausting.

The Lifecycle of Control — Closing the Gap at Every Stage of Ownership

Buying

Years of home context vanish at sale.


The Maintenance

Home management is reactive and chaotic.


Crisis Moments

Hours of researching online. Technician arrives blind. No record of what was fixed or when.


Going Green

Solar panels, heat pumps, EV chargers — conflicting advice, fear of mistake

.

Selling

Buyers inherit nothing. No history, no documentation, no trust.


What If Your Home Had an Operating System?

That functions as your Home's memory

Managing everything. Organizing everything.

That thinks ahead

Triggers proactive reminders before a crisis can start.

And connects the dots

Provides technical context to homeowner and professionals.

"Just like your smartphone manages your digital life, BOWR manages your physical home — organizing, protecting, and optimizing it."

Meet BOWR: The Operating System for Your Home

Your Home's Digital Twin

Snap a photo of any appliance. AI instantly recognizes it, pulls specs, links manuals and warranties. Complete home inventory in minutes.

AI-Powered Troubleshooting

Error code? Take a photo. Get an instant diagnosis specific to your model — fix it yourself or request professional help in one tap.

Verified Service Network

BOWR auto-generates a service request with photos and specs. Community handymen respond in minutes. Book, pay, done — all in-app.

7 Seconds from Error to Insights

1. Snap the Error Code

2. AI Identifies Your Model

3. Instant Diagnosis & Fix

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When It's Serious: The Water Leak

Water seeping from the basement ceiling. Is it the roof? The pipes? How much will this cost? They need someone now.

📸 Snap & Share

Photos from multiple angles. Historical data auto-attached.

📋 QR Code

Handyman scans → full context instantly. No phone calls needed.

⏱️ Solution

Pre-qualified handyman arrives prepared with accurate quote.

The Crisis Scenario

What BOWR Attaches Automatically

  • Multiple photos from different angles
  • Roof installed 2015, last inspected 2023
  • Previous similar issues and their fixes
  • All visible appliances in the affected area

Crisis managed. Problem fixed. Documentation automatically updated.

Connect with Our Verified Handyman Network


A Two-Sided Marketplace

Complete homeowner data means handymen quote accurately, build verified reputations, and earn repeat business.

The network gets stronger with every single transaction.

More homeowners → More data

Richer context, better AI matching

Better matching → More handymen

Qualified leads, no wasted visits

More handymen → Faster service

Better experience → More homeowners

One AI Brain. Four Superpowers.

AI-Native from Day One

Home Intelligence Chat

Ask anything about your home — BOWR answers with full context of every document, appliance, and history.

AI Research Engine

Automatically scans legal requirements, maintenance deadlines, and regulations — so you never miss a thing.

Links you with the service providers you need.

Instant Issue Resolution

Photo in. Fix out. BOWR diagnoses any appliance error and guides you to a solution in seconds.

BOWR Agent

Works silently in the background — surfacing better deals on energy, insurance, and services the moment they matter.

Three Streams of Revenue

Tapping from a 24B TAM

Homeowner Subscriptions

  • Free tier: up to 10 items, basic AI
  • BOWR Home: €2.99/mo - unlimited inventory, full AI
  • BOWR Pro: €10–25/mo - multi-property, priority service

Handyman Marketplace B2B2C

  • 12–15% commission on completed jobs
  • Premium listings: €29/mo for high-demand providers
  • Integration with platforms like Jaimy

Real Estate & Advertising

B2B

  • Real estate agencies
  • Insurance integration for claims support
  • Targeted advertising based on home context to free users
€93K

Year 2 Revenue

Beta launch: subscriptions + marketplace

€351K

Year 3 Revenue

Subscriptions + commissions + B2B

€585K

Year 4 Revenue

€260k Profit

Profitable, self-sustaining, expansion-ready

How We Get There: Funded Growth

Incubator Round: €65K

April–June 2026
GDPR audit · Security review · Product hardening
Target Milestone: Market-ready, certified product

Seed Round: €334K

July 2026 – June 2028
Belgium launch · Customer acquisition · Team scaling
Target Milestone: 10,000 paying subscribers, break-even

Use of Funds

Break-even: Q3 2028. Target Q4 2029: 10,000 paying subscribers

Perfect Moment. Perfect Product. Perfect Team.

Why Now?

  • Millennials now 43% of homebuyers - expect app-first
  • AI is finally practical for home applications
  • EU Green Deal creating documentation urgency
  • Rising maintenance costs driving demand

Why BOWR?

  • Only solution combining inventory + AI + marketplace + docs
  • Data moat grows smarter with every user
  • First mover in Europe - US giants haven't arrived yet
  • Network effects create durable competitive moat

Why Us?

  • AI expertise + legal rigor + go-to-market experience
  • Full commitment - not a side project
  • Working platform, brand, and initial traction
  • We've lived the pain ourselves

Built by People Who Get It


Thomas Michem - CTO

Data analyst and ML expert in B2B SaaS. Deep hands-on experience with LLMs, data pipelines, and multimodal AI. Full-time post-launch.

J. Patrick Nübel - CEO & Legal

Legal and venture expertise with deep GDPR and data protection knowledge — critical for handling sensitive home data. Full-time post-launch.

Thijs Janssens - CMO

Marketing and operations expertise. Go-to-market strategy and community building. Full-time post-launch.

Our Trusted Advisors

Matthias Geeroms - Lighthouse & Wintercircus

Provides strategic guidance and early-stage support, connecting us with key opportunities and resources for growth. Facilitated our first seed pitch.

Christophe Nottebaert - Jaimy

Advises on marketplace integration and partnership strategy, leveraging his expertise for our handyman network expansion and offering revenue share opportunities.

Vlerick Business School Advisor - Strategic Insights

Offers invaluable academic and business strategy expertise, helping to refine our market approach and long-term vision, including today's presentation.

The Home That Knows Itself - Is Almost Here.

Every home deserves an operating system. Every homeowner deserves peace of mind.

€24B

TAM Unlocked

7s

From Error to Insight

€585K

Year 4 Revenue

€65K

Incubator Round Now

BOWR is not just an app. It's the infrastructure for the next generation of homeownership. We're raising €65K now to prove it — and €334K at launch to scale it. Be part of what comes next.

Let's Build Bowr

the Future of Home Management

Get in Touch

📍 Belgium — Expanding to Benelux & DACH


LinkedIn · Instagram · Twitter

The Ask

Incubator Round
€65K — Pre-market readiness

Seed Round
€334K — Belgium launch & scale


10,000 paying subscribers.
Break-even by Q3 2028.
€1.6M–2.4M Series A upside.