Your home. Documented. Finally.

The Operating System for Your Home:
Turning the Chaos of Ownership into the Control of a Digital Twin.
Your Home. Your Biggest Investment. Your Greatest Stress.
😰 The Crisis
Error code appears. Panic sets in. In which drawer did I put the manual?
📂 The Chaos
Managing your largest financial asset with 19th-century filing methods?
📞 The Scramble
Handyman arrives blind. Quick fix turns into expensive, multi-visit diagnosis.
The average homeowner spends €3,500 per year on maintenance, yet 68% report significant stress about it.
— HomeAdvisor
Managing it remains reactive, chaotic, and exhausting.
The Lifecycle of Control — Closing the Gap at Every Stage of Ownership
Buying
Years of home context vanish at sale.

The Maintenance
Home management is reactive and chaotic.

Crisis Moments
Hours of researching online. Technician arrives blind. No record of what was fixed or when.

Going Green
Solar panels, heat pumps, EV chargers — conflicting advice, fear of mistake
.
Selling
Buyers inherit nothing. No history, no documentation, no trust.

What If Your Home Had an Operating System?
That functions as your Home's memory
Managing everything. Organizing everything.
That thinks ahead
Triggers proactive reminders before a crisis can start.
And connects the dots
Provides technical context to homeowner and professionals.
"Just like your smartphone manages your digital life, BOWR manages your physical home — organizing, protecting, and optimizing it."
Meet BOWR: The Operating System for Your Home
Your Home's Digital Twin
Snap a photo of any appliance. AI instantly recognizes it, pulls specs, links manuals and warranties. Complete home inventory in minutes.
AI-Powered Troubleshooting
Error code? Take a photo. Get an instant diagnosis specific to your model — fix it yourself or request professional help in one tap.
Verified Service Network
BOWR auto-generates a service request with photos and specs. Community handymen respond in minutes. Book, pay, done — all in-app.

Panic ends. Control begins.
7 Seconds from Error to Insights
1. Snap the Error Code
2. AI Identifies Your Model
3. Instant Diagnosis & Fix
When It's Serious: The Water Leak
Water seeping from the basement ceiling. Is it the roof? The pipes? How much will this cost? They need someone now.
📸 Snap & Share
Photos from multiple angles. Historical data auto-attached.
📋 QR Code
Handyman scans → full context instantly. No phone calls needed.
⏱️ Solution
Pre-qualified handyman arrives prepared with accurate quote.
The Crisis Scenario
What BOWR Attaches Automatically
  • Multiple photos from different angles
  • Roof installed 2015, last inspected 2023
  • Previous similar issues and their fixes
  • All visible appliances in the affected area
Crisis managed. Problem fixed. Documentation automatically updated.
Connect with Our Verified Handyman Network

A Two-Sided Marketplace
Complete homeowner data means handymen quote accurately, build verified reputations, and earn repeat business.
The network gets stronger with every single transaction.
More homeowners → More data
Richer context, better AI matching
Better matching → More handymen
Qualified leads, no wasted visits
More handymen → Faster service
Better experience → More homeowners
One AI Brain. Four Superpowers.
AI-Native from Day One
Home Intelligence Chat
Ask anything about your home — BOWR answers with full context of every document, appliance, and history.

Conversational Intelligence
AI Research Engine
Automatically scans legal requirements, maintenance deadlines, and regulations — so you never miss a thing.
Links you with the service providers you need.

Research Intelligence
Instant Issue Resolution
Photo in. Fix out. BOWR diagnoses any appliance error and guides you to a solution in seconds.

Issue Intelligence
BOWR Agent
Works silently in the background — surfacing better deals on energy, insurance, and services the moment they matter.

BOWR Moat — Home Intelligence
Three Streams of Revenue
Tapping from a 24B TAM

€3,500/year avg. maintenance spend · 400k annual property transactions · 65% EU homeownership rate · EU Green Deal
Homeowner Subscriptions
  • Free tier: up to 10 items, basic AI
  • BOWR Home: €2.99/mo - unlimited inventory, full AI
  • BOWR Pro: €10–25/mo - multi-property, priority service
Handyman Marketplace B2B2C
  • 12–15% commission on completed jobs
  • Premium listings: €29/mo for high-demand providers
  • Integration with platforms like Jaimy
Real Estate & Advertising
B2B
  • Real estate agencies
  • Insurance integration for claims support
  • Targeted advertising based on home context to free users
€93K
Year 2 Revenue
Beta launch: subscriptions + marketplace
€351K
Year 3 Revenue
Subscriptions + commissions + B2B
€585K
Year 4 Revenue
€260k Profit
Profitable, self-sustaining, expansion-ready
How We Get There: Funded Growth
Incubator Round: €65K
April–June 2026
GDPR audit · Security review · Product hardening
Target Milestone: Market-ready, certified product
Seed Round: €334K
July 2026 – June 2028
Belgium launch · Customer acquisition · Team scaling
Target Milestone: 10,000 paying subscribers, break-even
Use of Funds
Break-even: Q3 2028. Target Q4 2029: 10,000 paying subscribers
Perfect Moment. Perfect Product. Perfect Team.
Why Now?
  • Millennials now 43% of homebuyers - expect app-first
  • AI is finally practical for home applications
  • EU Green Deal creating documentation urgency
  • Rising maintenance costs driving demand
Why BOWR?
  • Only solution combining inventory + AI + marketplace + docs
  • Data moat grows smarter with every user
  • First mover in Europe - US giants haven't arrived yet
  • Network effects create durable competitive moat
Why Us?
  • AI expertise + legal rigor + go-to-market experience
  • Full commitment - not a side project
  • Working platform, brand, and initial traction
  • We've lived the pain ourselves
Built by People Who Get It

Thomas Michem - CTO
Data analyst and ML expert in B2B SaaS. Deep hands-on experience with LLMs, data pipelines, and multimodal AI. Full-time post-launch.
J. Patrick Nübel - CEO & Legal
Legal and venture expertise with deep GDPR and data protection knowledge — critical for handling sensitive home data. Full-time post-launch.
Thijs Janssens - CMO
Marketing and operations expertise. Go-to-market strategy and community building. Full-time post-launch.

We're not trying to build this. We're choosing to. We've lived the pain — we understand the solution.
Our Trusted Advisors
Matthias Geeroms - Lighthouse & Wintercircus
Provides strategic guidance and early-stage support, connecting us with key opportunities and resources for growth. Facilitated our first seed pitch.
Christophe Nottebaert - Jaimy
Advises on marketplace integration and partnership strategy, leveraging his expertise for our handyman network expansion and offering revenue share opportunities.
Vlerick Business School Advisor - Strategic Insights
Offers invaluable academic and business strategy expertise, helping to refine our market approach and long-term vision, including today's presentation.
The Home That Knows Itself - Is Almost Here.
Every home deserves an operating system. Every homeowner deserves peace of mind.
€24B
TAM Unlocked
7s
From Error to Insight
€585K
Year 4 Revenue
€65K
Incubator Round Now
BOWR is not just an app. It's the infrastructure for the next generation of homeownership. We're raising €65K now to prove it — and €334K at launch to scale it. Be part of what comes next.
Let's Build Bowr
the Future of Home Management
Get in Touch
📍 Belgium — Expanding to Benelux & DACH
LinkedIn · Instagram · Twitter
The Ask
Incubator Round
€65K — Pre-market readiness
Seed Round
€334K — Belgium launch & scale
10,000 paying subscribers.
Break-even by Q3 2028.
€1.6M–2.4M Series A upside.

BOWR — The Operating System for Your Home. Panic ends. Control begins.